A brief Guide to Pocket Flasher

What is a pocket flasher?

The Back pocket flasher is usually folded on the right back pocket of the jeans, which is a removable paper, or cardboard flip. This accessory comes from the classic jeans brand Levis. To highlight the rivets on the rear bag, levis introduced the pocket flasher in 1937, with two iconic arrows pointing to the hidden rivets.

What is its purpose?

The original design is still used in modern brands. In addition to being used to point out the hidden rivets on garments, more function is given to it. It is also used to communicate differences in denim, washes, styles, and sizing. Of greater interest is that it is also often used as a marketing gimmick and printed with illustrations.

Pocket flasher VS leather patch

Leather patches are permanently fixed to the jeans, and due to their natural characteristics, they are generally suitable for printing brand names. Pocket flasher is relatively more versatile, in addition to brand logos, it can even contain complex designs and themes. And these paper tags are removable and do not cause any discomfort to wear.

Pocket flasher VS waistband tag

Waistband tags and pocket flashers play an almost similar role. Pocket flasher allows you to highlight the main features of the product in an effective and customer-friendly way. On this tag, the wash effects, fabric, size, fits, styles, etc. of the product can be highlighted. It forms the most obvious way to emphasize the brand along with the waistband tags and the leather patches.

Custom pocket flashers

We produce custom pocket flashers for brands. Send us your design and tell us what you want and we can bring your work to life. In addition to custom pocket flashers, we also have rivets, buttons, zippers, hang tags, wash marks, and more. We are always there for you on your way to brand growth.

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