In the face of a wide range of competing clothing brands. How to stand out? A good choice is to have a unique and colorful hangtag design.
The tag design in the product is a part of the brand image design, the link between the product itself and consumption, and also the inevitable product of modern clothing culture. They have a strong and positive effect on selling products, promoting brands, and enhancing corporate awareness.
Traditional tags are mostly square in shape, single in color, and regular in logo and product information list, which has been relatively difficult to catch consumers’ eyes. Making an attractive tag is also invisible advertising for the brand. Brands that pay attention to tag design will never be sloppy in clothing design.
How to get a creative hangtag design?
Shape changes
Irregular tags have been rising in recent years. In transferring goods from shelves to customers, the first step is to catch their eye, and the second step is to support the beauty of your products with quality. Die cutting gives you a completely unique tag shape. The change of feeling that these uniquely shaped hangtags bring is the most intuitive, while the image of your brand, the concept, jumps out at you.
Material breakthrough
Plastic, metal, fabric, leather, and specialty paper can work wonders if you use them or add them together. The combination of different materials can create unexpected layers. In addition, the metal tag is perfect for clothing that needs to consider its durability, and its tough luxury texture adds to your product itself. Plastic bags are popular because they are affordable and take less time than metal or plastic tags. Leather and ribbon tags can enhance the appearance because of their texture.
Structural adjustment
Hangtags are by no means static and flat. The basic flip-fold can be greatly expanded into a three-dimensional structure. This design can also entice customers to open the label to read more. Folded hangtags can also provide you with additional space to include your product print information. In addition to being used for standard purposes, hangtags with innovative structures can also be used as discount coupons.
Color matching
If your product is aimed at younger people, go for brighter colors. For men’s or women’s fashion stores, bright colors with high saturation are recommended. If you are a middle-aged and elderly clothing store, please try to use a calm dark red, white/black gold color scheme, without loss of elegance and atmosphere. Children’s stores recommend contrasting colors, bright monochrome, or slightly less bright Morandi to highlight the innocent and jumpy feeling.
Be versatile
If the tag can be recycled by consumers, such as being made into bookmarks, pendants, and so on, it will undoubtedly increase the exposure opportunity and deepen the impression of the brand. When doing brand promotion, this point may be used as a publicity point to encourage consumers to dig more uses of the tag.
A few parameters of hangtag design need to be understood
Industry
Custom tags can be used in a wide range of fields, such as the clothing industry, jewelry industry, bags, shoes, and hats. The standard of tag design varies from industry to industry.
Segments of the industry
The brand of women’s wear we say can be subdivided into European and American style women’s wear, 25 years old European and American style women’s wear, minimalist women’s wear, elegant women’s wear, etc., the more detailed the positioning, the more can reflect the brand difference in tag design.
The size
Conventional sizes are 49cm, 95.4cm, 44cm, 45cm, and so on. The size of the tag depends on the size of your product and how much information you need to provide to the customer. Bigger isn’t always better, so customize the tag in the appropriate size.
The thickness
General tag points 250g, 350g, 500g, 600g, 700g, and so on.
The printing
Multi-color printing, hot stamping, hot stamping, embossing/debossing, spot UV, etc.
Get custom creative hangtags here
If you need to customize hangtags for clothing, bags, shoes, hats, or jewelry and have satisfactory design drawings, we are happy to present your design drawings in the form of hangtags to you. If you don’t have a design, don’t worry, our professional designers understand the design concept, and will design a satisfactory tag for you.
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